Let's face it, running a successful business is hard and driving fast growth is much more difficult. Add to the equation trying to do either in a No to Low Growth economic environment and you have a recipe for failure.
This reality of business life is our focus and mission - turning challenging economic times into a competitive advantage. Our approach is simple - 3 things every entrepreneur, business owner, and small business executive needs to navigate through these perilous shoals.
Targets - where are the gaps
Tools - how to close the gaps
Teams - getting help
Closing the Gaps
The following is an overview of our products (CourseWare and Job Apps) designed to close knowledge and skills gaps. Each of these can be used as next steps for our Suite of Assessment and Surveys, or as stand alone - your choice.
The goal of the Branding Section is to enhance your current branding efforts or start from scratch and finalize your image in the minds of key stakeholders - investors, customers, suppliers, and customers. The bottom line of effective branding is capturing the essence of your offer and expressing it in ways to generate a favorable emotional response from the targeted stakeholders. Core elements of the DIY Branding Tools: Building a Compelling Brand, Creative and Consistent Brand Messaging, and Measuring Brand Value and Market Share.
Strategy (CCG5201)
The goal of the Strategy Section is to transform brand into reality with key stakeholders - investors, customers, suppliers, and customers. The bottom line of effective strategy is to select the right business model and determine which strategy elements to pursue. Core elements of the DIY Strategy Tools: Turning Brand into Purpose (Vision-Mission-Values), Selecting the Right Business Model, Selecting the Right Strategy Option, Determining Your Value Proposition, and Creating a Winning Strategy.
Marketing (CCG1501)
Part of the Strategy Process - the goal of the Marketing Section is to create brand awareness (Top of Mind) in the marketplace that builds stakeholder preference for your offer; drives the sales process by increasing inbound traffic and increasing the number of qualified leads which shortens the sales cycle. Core elements of the DIY Marketing Tools: How to Move from Unknown to Awareness to Preferred and finally Top of Mind.
New Client Sales (CCG1601)
The essence of business survival and growth, the goal of New Client Sales is to maximize the marketing based opportunities. Typically the function is managed by decreasing the ratio of leads to sales, decreasing time from initial contact to a sale, increasing the margin per sale, and increasing total sales revenue - Managing the Funnel. Core elements of the DIY Sales Tools: Gaining Active Participation, Exploring Needs, Building a Winning Proposal, and Closing the Deal.
Organic Sales (CCG1701)
Selling to existing customers has a lower cost of sales and greater potential for higher margins. By selecting your most profitable customers and managing the relationship, the opportunity exists to obtain 100% of their available budget. Customer Service is not a series of random acts of kindness - it is acore Sales Strategy. It is 5 times more expensive to win new accounts and it is to upselling existing clients. Core elements of the DIY Service Tools: Growing an Open Relationship, Collecting Data on Business Operations to Identify Selling Opportunities, and Building Solutions Collaboratively.
Process Design (CCG5301)
The goal of the Process Section is to build core process (based on business model and value proposition) that achieve promised quality while attaining a position as the Lowest Cost Producer. Whether building it right the first time, or continuously improving existing processes, successful companies are dedicated to providing value for price. Core elements of the DIY Process Tools: Designing Right First Time into the Process, Continuous Improvement and Renewal, The Path to Lowest Cost Producer, Build and Reengineer Collaboratively.
DIY Branding Tools: Building a Compelling Brand, Creative and Consistent Brand Messaging, and Measuring Brand Value and Market Share.
Strategy Job Apps (JCG5401)
DIY Strategy Tools: Turning Brand into Purpose (Vision-Mission-Values), Selecting the Right Business Model, Selecting the Right Strategy Option, Determining Your Value Proposition, and Creating a Winning Strategy.
Marketing Job Apps (JCG1901)
DIY Marketing Tools: How to Move from Unknown to Awareness to Preferred and finally Top of Mind.
New Client Sales Job Apps (JCG2001)
DIY Sales Tools: Gaining Active Participation, Exploring Needs, Building a Winning Proposal, and Closing the Deal.
Organic Sales Job Apps (JCG2101)
DIY Service Tools: Growing an Open Relationship, Collecting Data on Business Operations to Identify Selling Opportunities, and Building Solutions Collaboratively.
Process Job Apps (JCG5501)
DIY Process Tools: Designing Right First Time into the Process, Continuous Improvement and Renewal, The Path to Lowest Cost Producer, Build and Reengineer Collaboratively.
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